IDC: Vivo Secures The Top Spot In Chinese Smartphone Market For Q3 2022
The Chinese smartphone market is the biggest one in the world and according to IDathe steady decline trend continues throughout Q3 this year.
Total shipments fell 11 percent year-over-year with 71.3 million units sold. However, the premium segment sees a modest 1.9 percent increase for the same period, taking a 22.4 percent share.
The top five companies selling smartphones in the country are vivo, Honor, Oppo, Apple and Xiaomi. As you can see, Apple is the only non-Chinese company on the list. But despite vivo’s impressive performance, the company’s sales are down more than 20 percent year-over-year. vivo’s sub-brand iQOO is seen as one of the key factors for retaining the top spot.
Honor also sees a decrease of 9.1 percent compared to the same period last year, retaining 17.9 percent of the total market share. Oppo, on the other hand, has been hit the hardest. The company lost 27.9 percent of its sales compared to Q3 2021 but still maintains an edge over Apple with 11.6 percent total market share.
And as for Apple, it is actually the only company in the top five with a modest 2.5 percent improvement in sales, mainly thanks to its iPhone 14 Pro and Pro Max models. After all, the premium segment is seeing increased interest. Last but not least, Xiaomi had a 9 percent market share in Q3 2022, losing 17.9 percent of its sales YoY.
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