skip to Main Content
View of the MoMA’s outdoor space, which uses extrusions in multiple ways, connecting the façade elements to the furniture.

View of the MoMA’s outdoor space, which uses extrusions in multiple ways, connecting the façade elements to the furniture.

Lightweight Matters: Elevating Aluminium In Thailand

A new Museum of Modern Aluminum (MoMA) has risen on the busy streets of Nonthaburi, Thailand. The project displays a stunning use of aluminium extrusions and pays homage to the history of aluminium in the country.

There are about 40 extruders in Thailand today with seven main extrusion companies, which account for 80% of the market.


The MoMA project was designed by Hung and Songkittipakdee (HAS) design and research, which took their lead from Goldstar Metal with the goal of reviving the significance of aluminium in Thailand. At the end of the 20th century, Thailand was the largest aluminium manufacturer in Southeast Asia. Its diverse and abundant aluminium profiles not only satisfied the local market but were also exported to overseas markets.

However, when the Asian Financial Crisis hit without warning in 1997, Thailand’s aluminium industry was forced to sell aluminium profiles at low prices to hardware markets around the country in order to survive, resulting in the clutter of aluminium advertising signs, balcony fences, and ground floor extensions that make up the present-day Bangkok streetscape.

MoMA-creates-a-standout-image-on-a-fast-trafficking-road-©W-Workspace

MoMA-creates-a-standout-image-on-a-fast-trafficking-road-©W-Workspace

MoMA was born out of such an environment and is located at the busiest traffic hub on the outskirts of Bangkok, where heavy traffic has led to a variety of commercial signs lining Ratchaphruek Road.

The design process for MoMA began with the study of aluminium signboards commonly seen on the streets, which inspired the designers to use aluminium as an element throughout the entire building. Through the investigation and research of aluminium extrusions, a totally distinct aesthetic texture was created, and a new sense of architectural vernacular was discovered in Thailand’s concrete jungle.

MoMA not only uses aluminium profiles as display items, but they also continue in the design of the exterior, interior, and landscape, as well as the lighting and furniture, creating a sense of totality inside and out. The façade is clad with tens of thousands of aluminium profiles, each with a slightly different colour and texture.

The profiles, combined with LED lighting, extend from the front façade to the two side façades, and then straight through the “tunnel” space on the west side, filtering and dampening the noise of the external environment and guiding visitors to the quiet exhibition place. The aluminium extrusions on the façade not only provide a variety of lighting functions but also shade the interior from excessive sunlight to maintain a comfortable interior environment.

Aluminum extrusions extend through a tunnel entrance that leads into the heart of the museum.

Aluminum extrusions extend through a tunnel entrance that leads into the heart of the museum.

Creating the MoMA

The first generation of what became Goldstar Metal began with workers who grew up in the factory after their parents established the company over 30 years before. The company flourished and today has five extrusion facilities (with a total of 13 extrusion presses ranging from 660–1,800 tonnes), a remelt plant, window and door assembly plant, two powder coating plants, an anodizing plant, and a wood finish plant.

In 2014, the second generation founded AB&W Innovation Co. Ltd., an extrusion facility, with the intent of focusing on innovation with aluminium. According to Ms. Chayanee, vice president AB&W, “We believe in working closely with our customers to achieve the best extrusions in terms of mechanical properties and surface finishes.

Further, aluminium plays a vital role in the circular economy, as aluminium can be 100% recycled and so has become the material of the future. Since architecture is the main sector in Thailand, our R&D team continuously develops and designs aluminium solutions with philosophy and passion for better living and sustainability.”

With this in mind, AB&W devoted themselves to creating a place that will give instruction on aluminium and present imaginative ideas for its use. This was the impetus for the museum project born out of the dream of the owners.

Aluminum extrusions are integrated directly into the walls of the museum, making them an integral part of the exhibition.

Aluminum extrusions are integrated directly into the walls of the museum, making them an integral part of the exhibition.

When they were assigned the project, HAS principal architects, Jenchieh Hung and Kulthida Songkittipakdee, did a lot of research on aluminum and within the AB&W extrusion factory to find the inspiration suitable for the site. They took advantage of the material, using aluminum inside and outside of the museum.

They hand chose profiles to provide a good sense of proportion on the outside of the building, integrating the exterior façade system into a continuous experience on the inside.

The building aims to showcase the futuristic side of aluminum. The architects learned about extrusions and were amazed by the functionality of the cross-sections. Though extrusions are generally used as structural supports in buildings, for the MoMA project, they saw extrusions as forming a building facade that would express the idea that “ordinary things can be reversed to the extraordinary” using the power of design.

The flexibility of the 400 sq m museum space can meet a variety of display, reception, and activity needs. At MoMA, Thailand’s aluminum story will be presented. The museum will also be a space to educate visitors on where aluminum comes from and how it can be used in daily life.

This article first appeared in the April 2022 issue of Light Metal Age.

What You Missed:
An Electromobility Future With Trumpf Laser Technologies
Top 10 Manufacturing Hubs Based In Shanghai
NVIDIA Announces Digital Twin Platform For Scientific Computing
Renishaw’s Gauging System Accelerates COVID-19 Test Kit Production
Pratt & Whitney, USAF Launch Revolutionary Digital Engine Monitoring Technology
Biden Proposes $1.8 billion Indo-Pacific Strategy
A Step-change In Manufacturing Efficiency With Hexagon’s Laser Scanning Sensor

WANT MORE INSIDER NEWS? SUBSCRIBE TO OUR DIGITAL MAGAZINE NOW!

Letter to the Editor
Do you have an opinion about this story? Do you have some thoughts you’d like to share with our readers? APMEN News would love to hear from you!

Email your letter to the Editorial Team at [email protected]
Jeff Bezos Questions Musk: Did The Chinese Government Just Gain Leverage Over The Town Square?
Companies Must Step Up As Youth Seek Out “Green” Jobs: Accenture
Back To Top