Targeting the growing demand for end-of-arm tooling (EOAT) in robotics automation in Southeast Asia, Denmark-based OnRobot A/S has opened a regional headquarters in Singapore, to be led by James Taylor as general manager. Mr Taylor will lead the regional team, overseeing all commercial activities in Asia Pacific.
The company plans to aggressively target Southeast Asia, especially Singapore, Thailand and Malaysia, which have high industrial robot demand coming from industries such as electronics, automotive and CNC machining, and huge potential for collaborative automation.
“On a global level, demand for EOAT is expected to rise as robots are increasingly adopted. OnRobot’s new regional headquarters in Singapore demonstrates our commitment to the robotics market in Southeast Asia and belief that the industry has strong regional growth potential,” said OnRobot’s CEO Enrico Krog Iversen. “Singapore being the automation hub is ideal for OnRobot’s regional headquarters. Our focus will be to provide complete collaborative robot solutions in the Southeast Asian region to help manufacturers attain productivity while reducing costs and improving their ability to scale.”
OnRobot specialises in EOAT for collaborative applications. It currently has nine products comprising grippers, sensors and tool changers. Its innovative Gecko Gripper recently won four prestigious awards, the 2019 Robotics Award at Hannover Messe, the silver award at the 2019 Edison Awards, the NED Innovations Award 2019, and the Innovation and Entrepreneurship Award (IERA) 2018.
The company aims to reach 40 to 50 products, including grippers, sensors, vision and other technologies to enable collaborative robot solutions in Southeast Asia and across the world.
READ MORE IN OUR LATEST ISSUE!
WANT MORE INSIDER NEWS? SUBSCRIBE TO OUR DIGITAL MAGAZINE NOW!