APMEN spoke with Charles Chong, president of the Association of Aerospace Industries (Singapore) of AAIS and Soh Chee Siong, CEO of JEP Precision Engineering to chart the path of a contract manufacturer aspiring to enter the aerospace market.
Digital circulation continues to grow at a steady pace, primarily from the intensified efforts in globally, including Southeast Asia. Digital advertising revenue continues to grow worldwide (5.38 percent in 2017). Revenue from digital circulation continues to grow at a double-digit rate, having increased 18.4 percent year-on-year. In-house article by Asia Pacific Metalworking Equipment News (APMEN).
The economic integration of Southeast Asia – which would turn a region with a population of 650 million and a nominal GDP of US$6.5 trillion into one of the world’s biggest and most dynamic emerging markets—has been an aspiration of forward-thinking regional leaders for nearly three decades (BCG reports).
Now a powerful new force – the rapid adoption of digital technologies by the region’s businesses and increasingly affluent consumers – is complementing government efforts by making a common market a reality. Invisible data highways are bridging a wide variety of languages and cultures through smartphones, the Internet, and social media. Companies are using this connectivity to offer new, accessible services to the region’s consumers. And according to a research by BCG, digital technologies already heavily influence the purchasing decisions of Southeast Asians.
As eMarketer has stated, 2018 is expected to see 48.8 percent of all advertising spend directed towards to digital, before nudging over the 50 percent threshold in 2019. By this time in 2019, the pendulum will have well and truly swung, never to swing back.
APMEN Offers The Best Digital Ad Exposure In The Region
The web portal for Asia Pacific Metalworking Equipment News (www.equipment-news.com) itself has seen a major growth in the number of visitors year-on-year. February 2019 web figures shown that there has been a big jump to 148 percent from the figures recorded in February 2018.
The APMEN digital offerings for clients to reach their branding and marketing goals include web banners, sponsored content and videos, e-newsletter advertisements as well as electronic digital marketing (EDM).
Top Banner Ads
Banner ads, be it top or middle, are effective in progressing a potential customer from unawareness of your product or service to “top-of-mind” awareness, in which your brand is the first that comes to a buyer’s mind.
Top banner ad is a great way to generate exposure from a webpage and the links threaded within. The most obvious benefit of top banner ad is that users are drawn to click on the banner and visit the advertiser’s site.
Another benefit is that it builds brand recognition rapidly. By measuring clickthrough in contrast to site traffic, you get a precise measurement of the performance of the banner ads, which will fluctuate frequently.
Top banner is an ideal spot as they do not interfere with the text content of the page as much as a middle banner. They are also less likely to be blocked.
Middle Banner Ads
Middle banner ads are closer to content, and tend to be more successful than ads placed farther away. Ad in the middle of the content will grab site visitor’s attention as it puts a break in-between paragraphs and forces readers to read.
Studies have proven that the most successful ad positions are within the content (44.66 percent response), within the heading (27.32 percent response), within the left (7.88 percent response) and right (9.28 percent response columns, rounded out by rotating ads (4.74 percent response) and ads below the fold (1.93 percent response) .
Sponsored Content & Videos
Fastest growing vertical in digital advertising: 48 percent of marketers anticipated increasing their influencer marketing spends this year to shore up their sponsored footprint, contributing to a sector that is rapidly growing and is currently estimated at US$1.3 billion annually.
Raise awareness for your brand, product or service. Sponsored content is a great way to educate your target audience about aspects of your company, product or service. This may include sponsored videos and sponsored reviews.
Develop thought leadership. Some sponsored content is on informational topics that you want your brand associated with in your target audience’s mind.
Build positive sentiment toward your brand. Sponsored content as part of an overall marketing campaign helps manage how the business community perceives your brand.
Be personal and relevant. By using your customer data right, you can increase the relevance and thereby also the chance to convert subscribers into customers.
Measure how your newsletter is performing. Take advantage of statistics and monitor how many people opened the letter, which links were clicked on and who ended their subscriptions.
Electronic Direct Marketing (EDM)
One major advantage of direct-mail advertising is that it is highly targeted and measurable. A company can easily measure the results of one or multiple direct-mail campaigns.
Computer programmes allow companies to address consumers by name in direct-mail campaigns. Therefore, the message of the sales letter, for example, is directed at a particular person as if the owner is speaking directly to them.
Direct-mail advertising is cost effective. Companies can easily design colourful or eye-appealing brochures with their computers and desktop software and have thousands of copies printed affordably by a print vendor.
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