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Suzuki Indonesia Puts On Brave Front Despite Chinese EV Invasion

Suzuki Indonesia Puts On Brave Front Despite Chinese EV Invasion

Suzuki remains composed despite Indonesia’s automotive market is increasingly bustling with the Chinese brands entering and seeking a niche in the electric vehicle (EV) segment, Kompas reported.

For example, Chery, Neta, Build Your Dreams (BYD), Great Wall Motor (GWM), and newcomer GAC have attracted domestic consumers with affordable prices for pure EVs or Battery Electric Vehicles (BEV). Suzuki , a major automotive manufacturer from Japan, actually welcomes the competition. This is in spite of its earthshaking announcement of its plan to cease assembling cars in Thailand, one of its major markets.

“We are very open and very happy with the various competitions that exist. This means all competitions will enliven the automotive industry in Indonesia, consumers will have many choices and we are happy to undergo the competition,” Harold Donnel, 4W Marketing Director of PT Suzuki Indomobil Sales (SIS), told in South Jakarta.

Suzuki to date does not have EVs, yet remains confident in selling its vehicle product line, some of which are equipped with mild hybrid technology. As its current focus is on presenting vehicles that fit into the public’s purchasing power segment.

“Suzuki is still confident of offering good value to consumers, and this has been proven in the last few months, even though market conditions have dropped somewhat. Suzuki can still maintain its capabilities and sales volume throughout 2024,” Harold added.

Suzuki vehicles with mild hybrid technology or Smart Hybrid Vehicle by Suzuki (SHVS) currently comprises the Ertiga Hybrid, Grand Vitara Hybrid, and XL7 Hybrid. SHVS technology is equipped with an Integrated Starter Generator (ISG) component and a Lithium-ion Battery with an acceleration assist function to lighten the load on the engine when accelerating.

In short, regenerative braking utilises the moment of deceleration to regenerate electrical power which will be stored in the battery, as well as auto engine start-stop which will stop the combustion process in the engine when it is not needed during the trip.




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