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Dyson Terminates Electric Car Project In Singapore

Dyson Terminates Electric Car Project In Singapore

It has barely been a year since home appliance giant, Dyson announced its plans to open an electric car manufacturing facility in Singapore. However, the British technology company has decided to scrap its automotive project.

In October 2018, Dyson announced that it will be investing in a £2.5 billion (S$4.3 billion) project to manufacture electric cars and aims to complete the factory by 2020 as well as rolling out its first model in 2021.

Unfortunately, although the automotive team has developed a “fantastic electric car”, Dyson will be shutting its automotive division due to a lack of commercial viability in Singapore.

“Though we have tried very hard throughout the development process, we simply can no longer see a way to make it commercially viable. We have been through a serious process to find a buyer for the project which has, unfortunately, been unsuccessful so far,” said James Dyson, founder and chairman of Dyson.

The Economic Development Board (EDB) stated that disruption to Dyson’s operations and workforce will be minimal as “the company’s decision not to pursue the electric vehicle business was taken at an early stage”. Dyson will continue to expand in Singapore and the £2.5 billion intended for the project will be invested in developing The Dyson Institute of Engineering and Technology and other technologies such as its battery technology, sensing, vision systems, robotics, machine learning and artificial intelligence.

 

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Dyson To Manufacture “Made-In-Singapopre” Electric Cars By 2021

Dyson To Manufacture “Made-In-Singapopre” Electric Cars By 2021

SINGAPORE: Dyson has announced yesterday (23 October) that it will be entering the electric car market and the company intends to begin manufacturing its first electric car from a facility in Singapore by 2021. The British company is currently known for its bladeless fans and bagless vacuum cleaners, but with a shift towards automobile production, the company will be developing a high technology manufacturing facility with robotic and automation systems. Additionally, a team of 400 people have been assembled and will look towards spending £2 billion (S$3.6 billion) on the project to take on the likes of Tesla and other automotive giants.

Reasons for the this venture into the automotive industry include the company’s readiness to re-enter the industry after initially abandoning a project on diesel particulate filter systems in the 1990s. As mentioned by Jim Rowan, CEO of Dyson, “the decision of where to make our car is complex, based on supply chains, access to markets and the availability of the expertise that will help us achieve our ambitions,” he has also added that, “[Dyson’s] existing footprint and team in Singapore, combined with the nation’s significant advanced manufacturing expertise, made it a frontrunner. Singapore also offers access to high-growth markets as well as an extensive supply chain and a highly-skilled workforce.”

In a Facebook post, Singapore’s Prime Minister Lee Hsien Loong has commented that Sir James Dyson, who is the founder of Dyson, had informed him that the company had decided upon Singapore as a manufacturing hub because of the country’s expertise in advanced manufacturing, global and regional connectivity and the quality of research scientists and engineers within the country.

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Dyson Invests US$2.67B In Electric Vehicles

Dyson Invests US$2.67B In Electric Vehicles

Malmesbury, United Kingdom: James Dyson, founder of Dyson—manufacturer of household appliances that use air-based technology—has announced that he will be investing £1 billion (US$1.33 billion) to develop premium Electric Vehicles as well as an equal amount of investment on solid-state battery development.

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