It has barely been a year since home appliance giant, Dyson announced its plans to open an electric car manufacturing facility in Singapore. However, the British technology company has decided to scrap its automotive project.
In October 2018, Dyson announced that it will be investing in a £2.5 billion (S$4.3 billion) project to manufacture electric cars and aims to complete the factory by 2020 as well as rolling out its first model in 2021.
Unfortunately, although the automotive team has developed a “fantastic electric car”, Dyson will be shutting its automotive division due to a lack of commercial viability in Singapore.
“Though we have tried very hard throughout the development process, we simply can no longer see a way to make it commercially viable. We have been through a serious process to find a buyer for the project which has, unfortunately, been unsuccessful so far,” said James Dyson, founder and chairman of Dyson.
The Economic Development Board (EDB) stated that disruption to Dyson’s operations and workforce will be minimal as “the company’s decision not to pursue the electric vehicle business was taken at an early stage”. Dyson will continue to expand in Singapore and the £2.5 billion intended for the project will be invested in developing The Dyson Institute of Engineering and Technology and other technologies such as its battery technology, sensing, vision systems, robotics, machine learning and artificial intelligence.
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