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Upcoming Webinar: AM Deployment And Future Developments In Southeast Asia

Upcoming Webinar: AM Deployment and Future Developments in Southeast Asia

APMEN will be hosting a Webinar: Additive Manufacturing (AM) Deployment and Future Developments in Southeast Asia, on 24 Nov and 15 Dec 2020. 

3D Printing On Track For Growth

Additive manufacturing (AM), or 3D printing, has been around for nearly 40 years, but it is the ongoing global health issue that has truly tested the speed, agility and efficiency of 3D printing to create and deliver the desperately needed healthcare equipment and devices. AM is proving in real time that it speeds production, allows flexibility, and brings new ideas to market quicker at lower cost.

AM or 3D printing technology is continuously growing at a fast rate due to its numerous effects on processing, and is supporting manufacturers to achieve a higher level of performance. According to Fortune Business Insights, the global 3D printing market stood at $8.58 billion in 2018, and is projected to grow at 25.8 percent annually from 2019 to 2026 to reach $51.77 billion at the end of the forecast period.

The 3D-printed materials produced are easy to modify as compared to the conventional production line, which makes this technology an advantageous choice in many aspects. 3D printing has been widely used across industries as it is cheaper, faster and more customizable, and hence reduces the cost associated with materials and labours. Increasing R&D activities in this field and growing demand for prototyping across industries such as healthcare, automotive, and aerospace and defence are some of the major factors driving the 3D printing market growth.

The Asia-Pacific market is projected to showcase fastest growth among the regions owing to government promotion of new-age technologies in manufacturing, rising demand for customized products, and the continued rise in foreign investments.

Challenges Remain

Despite having a rosy outlook, the 3D printing market is not without its set of challenges. While commercial 3D printing is gaining vital importance in the entire global manufacturing sector, the efficiency it yields is not without issues. A myriad of variables from machines to materials create production hurdles in AM. Also, parts built by additive processes today more closely resemble raw stock of a particular shape than they do machined parts. This means that secondary subtractive processes are almost always needed to achieve the final part.

In line with this, Asia Pacific Metalworking Equipment News (APMEN) will be holding a webinar on 24 Nov and 15 Dec 2020 aimed at helping manufacturers understand 3D printing better through different successful deployments, experiences gained during such deployments, and the way forward for AM in Southeast Asia.

>>If you would like to learn more about the webinar, register your interest or enquire more about the sponsorship opportunities, please CONTACT US HERE!<<


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July/August 2020 Issue Of APMEN Magazine Is Now Available

July/August 2020 Issue Of APMEN Magazine Is Now Available

The July/August 2020 issue of Asia Pacific Metalworking Equipment News (APMEN) magazine features the latest developments happening in the world of metalworking, including new tool materials, the right spindle repair, CFRP tools, intelligent punching heads, CMM with mass technology, and the trend towards smart, automated manufacturing, and more.

Another feature in this issue is a collection of insights from industry leaders regarding their outlook for the rest of the year amid the ongoing COVID-19 pandemic—what to expect, what the business landscape could be like, what they are doing to navigate these challenges. Hear what key executives from Bystronic, igus, Siemens ASEAN, VDW (German Machine Tool Builders’ Association), Hexagon Manufacturing Intelligence, and Mastercam have to say.

Read the July/August 2020 issue of APMEN magazine, now on our virtual newsstand, and available for delivery in your e-mailbox by subscribing here.


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Share Your Insights: COVID-19 & Your Business

Share Your Insights: COVID-19 & Your Business

The COVID-19 pandemic is having an unprecedented impact on the global manufacturing supply chain. For instance, factory shutdowns have drastically impacted the metalworking supply chain around the car and auto parts manufacturing industries. While the medical equipment sector is experiencing massive demand, the grounding of airline fleets is expected to put a dent in the MRO industry—at least those segments involving metalworks.

In line with our continuing coverage of the impact of COVID-19 pandemic, we at Asia Pacific Metalworking Equipment News (APMEN) are conducting the following brief survey regarding the impact of the COVID-19 outbreak to your business. Your participation in this survey is greatly appreciated and will help ensure we are providing you and the industry with the best content possible.

Take Our Survey


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Rise Of Digital Trends In Southeast Asia

Rise Of Digital Trends In Southeast Asia

Digital circulation continues to grow at a steady pace, primarily from the intensified efforts in globally, including Southeast Asia. Digital advertising revenue continues to grow worldwide (5.38 percent in 2017). Revenue from digital circulation continues to grow at a double-digit rate, having increased 18.4 percent year-on-year. In-house article by Asia Pacific Metalworking Equipment News (APMEN).

The economic integration of Southeast Asia – which would turn a region with a population of 650 million and a nominal GDP of US$6.5 trillion into one of the world’s biggest and most dynamic emerging markets—has been an aspiration of forward-thinking regional leaders for nearly three decades (BCG reports).

Now a powerful new force – the rapid adoption of digital technologies by the region’s businesses and increasingly affluent consumers – is complementing government efforts by making a common market a reality. Invisible data highways are bridging a wide variety of languages and cultures through smartphones, the Internet, and social media. Companies are using this connectivity to offer new, accessible services to the region’s consumers. And according to a research by BCG, digital technologies already heavily influence the purchasing decisions of Southeast Asians.

As eMarketer has stated, 2018 is expected to see 48.8 percent of all advertising spend directed towards to digital, before nudging over the 50 percent threshold in 2019. By this time in 2019, the pendulum will have well and truly swung, never to swing back.

APMEN Offers The Best Digital Ad Exposure In The Region

The web portal for Asia Pacific Metalworking Equipment News ( itself has seen a major growth in the number of visitors year-on-year. February 2019 web figures shown that there has been a big jump to 148 percent from the figures recorded in February 2018.

The APMEN digital offerings for clients to reach their branding and marketing goals include web banners,  sponsored content and videos, e-newsletter advertisements as well as electronic digital marketing (EDM).

Top Banner Ads

Banner ads, be it top or middle, are effective in progressing a potential customer from unawareness of your product or service to “top-of-mind” awareness, in which your brand is the first that comes to a buyer’s mind.

Top banner ad is a great way to generate exposure from a webpage and the links threaded within. The most obvious benefit of top banner ad is that users are drawn to click on the banner and visit the advertiser’s site.

Another benefit is that it builds brand recognition rapidly. By measuring clickthrough in contrast to site traffic, you get a precise measurement of the performance of the banner ads, which will fluctuate frequently.

Top banner is an ideal spot as they do not interfere with the text content of the page as much as a middle banner.  They are also less likely to be blocked.

Middle Banner Ads

Middle banner ads are closer to content, and tend to be more successful than ads placed farther away. Ad in the middle of the content will grab site visitor’s attention as it puts a break in-between paragraphs and forces readers to read.

Studies have proven that the most successful ad positions are within the content (44.66 percent response), within the heading (27.32 percent response), within the left (7.88 percent response) and right (9.28 percent response columns, rounded out by rotating ads (4.74 percent response) and ads below the fold (1.93 percent response) .

Sponsored Content & Videos

Fastest growing vertical in digital advertising: 48 percent of marketers anticipated increasing their influencer marketing spends this year to shore up their sponsored footprint, contributing to a sector that is rapidly growing and is currently estimated at US$1.3 billion annually.

Raise awareness for your brand, product or service. Sponsored content is a great way to educate your target audience about aspects of your company, product or service.  This may include sponsored videos and sponsored reviews.

Develop thought leadership.  Some sponsored content is on informational topics that you want your brand associated with in your target audience’s mind.

Build positive sentiment toward your brand.  Sponsored content as part of an overall marketing campaign helps manage how the business community perceives your brand.


Be personal and relevant. By using your customer data right, you can increase the relevance and thereby also the chance to convert subscribers into customers.

Measure how your newsletter is performing. Take advantage of statistics and monitor how many people opened the letter, which links were clicked on and who ended their subscriptions.

Electronic Direct Marketing (EDM)

One major advantage of direct-mail advertising is that it is highly targeted and measurable. A company can easily measure the results of one or multiple direct-mail campaigns.

Computer programmes allow companies to address consumers by name in direct-mail campaigns. Therefore, the message of the sales letter, for example, is directed at a particular person as if the owner is speaking directly to them.

Direct-mail advertising is cost effective. Companies can easily design colourful or eye-appealing brochures with their computers and desktop software and have thousands of copies printed affordably by a print vendor.

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