SINGAPORE: Dyson has announced yesterday (23 October) that it will be entering the electric car market and the company intends to begin manufacturing its first electric car from a facility in Singapore by 2021. The British company is currently known for its bladeless fans and bagless vacuum cleaners, but with a shift towards automobile production, the company will be developing a high technology manufacturing facility with robotic and automation systems. Additionally, a team of 400 people have been assembled and will look towards spending £2 billion (S$3.6 billion) on the project to take on the likes of Tesla and other automotive giants.
Reasons for the this venture into the automotive industry include the company’s readiness to re-enter the industry after initially abandoning a project on diesel particulate filter systems in the 1990s. As mentioned by Jim Rowan, CEO of Dyson, “the decision of where to make our car is complex, based on supply chains, access to markets and the availability of the expertise that will help us achieve our ambitions,” he has also added that, “[Dyson’s] existing footprint and team in Singapore, combined with the nation’s significant advanced manufacturing expertise, made it a frontrunner. Singapore also offers access to high-growth markets as well as an extensive supply chain and a highly-skilled workforce.”
In a Facebook post, Singapore’s Prime Minister Lee Hsien Loong has commented that Sir James Dyson, who is the founder of Dyson, had informed him that the company had decided upon Singapore as a manufacturing hub because of the country’s expertise in advanced manufacturing, global and regional connectivity and the quality of research scientists and engineers within the country.
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