Behringer Talks Asia Market, Latest Sawing Technology
Dongdong Tao, executive director and general manager of Behringer (Shenyang) Machinery Co. Ltd, speaks to Asia Pacific Metalworking Equipment News about the company’s presence in Asia, opportunities in the market, and their latest technology innovations. Article by Stephen Las Marias.
Behringer GmbH is one of the biggest names in bandsaws and circular saws worldwide. Celebrating its 100th year this year, the company—now run by Rolf and Christian Behringer, the grandchildren of founder August Behringer—mainly has three production bases: one in Kirchardt, Germany, the headquarters, which produces bandsaws; one in the southern part of Stuttgart, which is a circular saw manufacturer; and the third production base in France, which is a joint venture between Behringer and Vernet.
Most of the machines that Behringer produces are exported to over 80 countries. Behringer has sales and service subsidiaries in the United States, France, China, and the United Kingdom, and over 30 agencies worldwide.
At the recent EMO Hannover 2019 trade fair, Dongdong Tao, executive director and general manager of Behringer (Shenyang) Machinery Co. Ltd, speaks to Asia Pacific Metalworking Equipment News about the company’s presence in Asia, opportunities and challenges in the market, and their latest technology innovations.
Tell us something about yourself and your role in the company.
Dongdong Tao (DT): I am responsible for the China market. Behringer has a subsidiary in China, but it is not a factory – I mean, it has no production; we do sales, service and technical support for the Chinese market. Sometimes, we also provide technical support to Southeast Asian countries, including Malaysia, the Philippines, and Singapore.
What opportunities are you seeing in the Asian market?
DT: Behringer is one of the leading companies in sawing technology worldwide. However, its traditional markets are Europe and the United States—about 80 percent of its orders are from these regions. And then, the rest of the world accounts for only about 20 percent. Asia is also in this 20%—it is not a big share of the whole market, but I believe it should be the future of Behringer on the international market.
Considering the rapid economic development in countries such as China, Vietnam, and Singapore, and the fast-catching markets of Malaysia and the Philippines should be among the future markets for Behringer.
Are there any particular industry or industries you are seeing strong growth?
DT: The sawing machine is a universal machine tool. Our markets include those related to metal cutting. For example, steel makers, the automotive industry, or the aircraft industry require hard materials; it should be the right job for Behringer. If you need high efficiency and high accuracy, these are the advantages of Behringer.
What are some of Behringer’s sawing technologies being highlighted at the show?
DT: One of our highlights for this exhibition is the new model HBE 560A Performance. HBE Performance is a relatively new series, which was launched only about two years ago. We have different models under this series. This new model completes the cutting range of the HBE series from 560mm to 1m.
The special advantage in technology in this series is the down-feed design of ball spindle and servo-motor.
When you look at the market now, most bandsaws you will see use hydraulic down-feed. The spindle and servo design is mostly used in high-rank products, but now we use it in our regular sawing machines series.
What is the advantage of this?
DT: With this servo-motor and ball spindle down-feed, you can get a very accurate movement of the saw frame, and you can cut into the material with a constant speed. It is very positive to protect the teeth of saw blade from damage. But with hydraulic down-feed, there’s always some vibration, which results in a reduced blade lifetime. What is more, you can’t get the right cutting efficiency.
With this new design, you can significantly increase your performance. But the price of the machine is similar to previous hydraulic models. The same price, but at a higher accuracy and higher efficiency, this will be attractive for customers.
What is your outlook for the next year?
DT: Actually, there are some negative air about the global economy at the moment. During my visit to Germany, I also heard this kind of feelings from my colleagues, and they are all worrying about the next financial crisis. It hasn’t really happened.
But in this climate, it is typical for people or customers to hold off on making decisions on new investments; everything has slowed down. This is certainly a negative factor for the development of our global economy.
In Asia, I think we are also reading about this kind of topic, but it is not as critical as in Europe.
Check these articles out:
● Blaser Swisslube Discusses How Liquid Tool Achieves the Milestone
● Rise Of Digital Trends In Southeast Asia
● Choosing the Best Machining Centre for Your Application
● Gripping and Clamping Solutions for Process Automation
● Heimatec Discusses Market Opportunities, Challenges and Strategies
For other exclusive articles, visit www.equipment-news.com.
WANT MORE INSIDER NEWS? SUBSCRIBE TO OUR DIGITAL MAGAZINE NOW!
FOLLOW US ON: LinkedIn, Facebook, Twitter