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What Will Move Us Next?: IAA Mobility 2021 Highlights

What Will Move Us Next?: IAA Mobility 2021 Highlights

With 2021 coming to a close and some countries slowly easing restrictions within their country, the post-pandemic world has certainly been enlightened to how mobility affects us significantly.

By Ashwini Balan, Eastern Trade Media


Mobility can be labelled as an umbrella term that encapsulates a wide range of functions either as enabling mobility or in itself mobility. Especially in our digital world, the possibility is simply limitless from our standard automobiles to digital solutions and urban air mobility. With the global vision of an all-electric future, the organisers of IAA Mobility 2021, have brought together a phenomenal trade show that has been a trending topic among trade leaders, international corporations and fans of the latest automotive innovations. 

400,000 participants from 95 countries – 744 exhibitors and 936 speakers from 32 countries – 67 percent of visitors under the age of 40 – international media reach of 137 billion – survey shows very positive exhibitor and visitor response. All these statistics makes it further evident that the premiere of IAA Mobility 2021 in Munich, from the 7th to 12th September, was a roaring success and is now the largest mobility event in the world.

“We took a courageous step and were rewarded by the visitors,” said Hildegard Müller, President of the German Association of the Automotive Industry (VDA), which organized the first IAA Mobility this year jointly with Messe München.

“What will move us next?” is the motto of this year’s show with three key pillars being mobility of the future, commitment to constant change, and a platform for all those shaping the future. Among the massive list of exhibits, some were well-known OEMs such as Renault, Hyundai, Ford, BMW, MINI, Mercedes-Benz, Audi, Porsche, Volkswagen, Huawei, Microsoft, IBM, Bosch, Magna, Schaeffler, Continental, Michelin, and the bicycle brands Canyon, Specialized, Riese & Müller, Rose, Kettler and many more.

I have narrowed some interesting products and innovations that might be of interest to you. 

Products: 176 listed

Automobiles Related

Innovations: 340 listed

“We are now evaluating the event and will further develop our strategy so that we can welcome an even broader spectrum of exhibitors at the next IAA MOBILITY, and to continue the dialog on the future of mobility.,” Hildegard Müller said. 

Regardless of the event format in Munich, the IAA Mobility will continue operating its website www.iaa.de, making it a worldwide digital platform for the transformation of mobility on the path to climate neutrality, for innovations around cars, bikes, scooters, car and ride sharing, digitization and urban development.

References of the content:
1. Original Article Source: Press Release, IAA Mobility 2021 Website

2. The best photos of the IAA MOBILITY 2021 are available here

3. The film about the IAA MOBILTY 2021 is available here

4. The public-domain photo. and film material is available here

5. The complete list of exhibitors is available here

6. The complete list of partners is available here

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BMW And Mercedes Put Autonomous Drive Collaboration On Hold Due To COVID-19

BMW And Mercedes Put Autonomous Drive Collaboration On Hold Due To COVID-19

The BMW Group and Mercedes-Benz AG are putting their cooperation on development of next-generation technology for autonomous driving temporarily on hold.

Following this news, David Leggett, Automotive Analyst at GlobalData, offered his view:

“The two companies cited the cost of developing a new next generation shared autonomous drive technology platform, as well as current business and economic conditions, as reasons for putting the cooperation on hold.

The technology for fully driverless vehicles is expensive and difficult to develop and as the COVID-19 crisis continues to decimate industry sales, the immediate focus for car companies is on core activity, surviving and being competitive for the ‘new normal’ conditions ahead.

For now, BMW and Mercedes will continue with their separate current generation advanced driving assistance systems (ADAS) technologies and shelve the more ambitious collaboration – while not completely closing the door on returning to it at a later date.

They will also keep options open to work with others outside the traditional automotive eco-system as the industry and transportation space is transformed over the next decade.

The COVID-19 crisis is forcing re-evaluations of company priorities and strategies, especially future investment commitments. For many in the industry, the huge sums involved in some advanced technologies – such as automated drive – are simply not justifiable in current market conditions.”

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Mercedes-Benz Thailand To Start Local Manufacturing Of Electric Vehicles

Mercedes-Benz Thailand To Start Local Manufacturing Of Electric Vehicles

Mercedes-Benz plans to start local assembly and sales of battery EVs, following application to assemble battery EVs for Thailand Board of Investments (BOI) incentives covering all global electric vehicles (EV) line-ups—plug-in hybrid EVs, battery EVs and lithium-ion batteries.

Previously in early 2016, Mercedes-Benz decided to localise its assembly line of plug-in hybrid EVs and in 2017, joined the government’s EV scheme. In early 2018, the company also applied for manufacturing expansion of plug-in EVs (worth 607 million baht).”We have begun marketing our plug-in hybrid EVs in the market and have invested further to produce lithium-ion batteries, so it would not make any sense if we did not bring our battery EV technology to the country,” said Frank Steinacher, vice-president for sales and marketing of Mercedes-Benz.

In March 2018, Stuttgart-based parent firm Daimler AG has localised assembly of batteries for plug-in hybrid EVs at its Samut Prakan plant with an investment of 3.9 billion baht. However, Mercedes-Benz will become the first car brand to produce the batteries locally. Furthermore, Mr Steinacher announced that Mercedes-Benz will be bringing the EQC that was launched last September under the EQ Electric Intelligence initiative into the local market this year as the first battery EV sold in Thailand.

Mercedes-Benz is also emphasising the EQ families of EQ Power (plug-in hybrid EV), EQ Power+ (AMG cars) and EQ Boost (48-volt on-board electric system) in the market., with all three platforms being assembled at the Samut Prakan plant.

According to Roland Folger, president and chief executive of Mercedes-Benz Thailand, the overall luxury car market grew from 27,000 units sold in 2017 to 32,000 in 2018, as each distributor was competitive with new cars and technologies. Mercedes-Benz set a record for sales with 15,785 vehicles, a 9% rise from 2018 and has launched 16 models in Thailand in the last year. With new luxury players entering the market, Mr Folger expects that at least 20 new models are expected to be launched in Thailand and total dealers to come up to 36 in 2019.

Mercedes-Benz Increases Production Capacity In Indonesia

Mercedes-Benz Increases Production Capacity In Indonesia

Mercedes-Benz has initiated the production of the C-Class at its plant in Wanaherang, Bogor, West Java, in order to meet the market demand in Indonesia. Regarding this development, Günter Häfele, President and CEO of PT Mercedes-Benz Indonesia has said, “We are very proud that our team is able to roll off the new C-Class at the Mercedes- Benz plant Wanaherang.” He added that, “With the assembly plant at this location, Mercedes-Benz Indonesia has a close position to the domestic market and [that] allows us to respond with flexibility to customers’ demands for premium passenger cars of Mercedes-Benz.”

Thus, with the initiation of a new production site in Indonesia, it can be seen that the country holds a significant role in Mercedes-Benz’s market vision and will play an increasing role in the company’s network of assembly plants that stretches across countries such as Brazil, India, Thailand, Vietnam and Malaysia.

Currently, with more than 475 employees at the Wanaherang plant, Mercedes-Benz is one of the largest automotive employers in the area. And the company assembles six types of passenger cars at the site – the C-Class, E-Class and S-Class sedans as well as the GLC, GLE and GLS SUVs. This is in addition to the production of three bus chassis and the Axor truck, which the plant had begun producing in 2017.

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Appvantage Celebrates Seven Years Of Innovation

Appvantage Celebrates Seven Years of Innovation

Singapore: On 13 April 2018, Appvantage Asia, an automotive digital solutions provider, celebrated its seven years of empowering automotive brands with the delivery of digital solutions to original equipment manufacturers, their captive financiers, and the auto finance industry globally.

Established in 2011, the Singapore-based company has expanded globally, serving businesses across 22 countries and supported by branch offices in Myanmar, China, Australia, and the United Kingdom.

The company develops bespoke digital solutions and systems for the retail automotive industry heavyweights like Daimler, Mercedes-Benz Financial Services and Jardine Motors Group / Cycle & Carriage in Singapore with a dedicated in-house development team.

It acts as an industry catalyst in connecting the customer directly with the brand by focusing on the end-user customer journey. This marks a significant shift towards technology-enabled transformation in the automotive ecosystem through customer self-service enablement.

“Technology is often an important lever to enable companies to change the basis of competition. Our goal is to revolutionise the automotive industry and as a starting point, we are helping companies to digitalise the car purchase process by building user experiences on top of their legacy systems,” according to Moritz Rossmanith, regional business development manager at Appvantage.

He added: “We help our clients by offering a modern digital customer journey, whilst concurrently leveraging their existing in-house systems to retain digital data security.”

Starting with less than five employees, Appvantage has grown to a headcount of 30 digital automotive personnel. Having delivered over 80 unique solutions globally, the company is one of the forerunners of automotive “design sprints”.

Led by Eng Poo Yang, chief executive officer and founder, the firm’s design sprint can last from one to three weeks and follow a unique process tailored to each client—business processes, situations, limitations, special requests, aesthetic demands, and technological needs.

After an initial discovery session, the company’s user experience team proposes a strategy from the data gathered during the workshop and help to convert the idea into an interactive digital prototype. This allows for use experience testing and collection of data for validation, with added fast-track option to begin solution development when ready.

Mr Eng states, “Appvantage aims to empower all players within the automotive ecosystem—from brands, to consumers, and everyone in between.”

Coinciding with their seventh year, the company has embarked on phase two of a game changing strategy that will transform the way vehicles are acquired. This digital platform brings the entire automotive buying and ownership experience together, connecting all parties in the car buying process—from purchase to repurchase by digitally connecting brands, consumers, financial institutions, insurance providers and service workshops together.

 

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